Journal Articles:

• Büttner, O. B., Florack, A. Leder, H., Paul, M. A., Serfas, B. G. & Schulz, A. M. (2014). Hard to ignore: Impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5, 343–351.
• Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40, 1248–1259.
• Burgstaller, L., & Florack, A. (2025). Sacrificing for the environment: The role of non-zerosum beliefs. Journal of Environmental Psychology.
• Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model. Journal of International Business Studies, 48, 1023–1036.
• Florack, A., Bless, H., & Piontkowski, U. (2003). When do people accept cultural diversity. Affect as determinant. International Journal of Intercultural Relations, 27, 627-640.
• Florack, A., Egger, M., & Hübner, R. (2020). When products compete for consumer attention: How selective attention affects preferences. Journal of Business Research, 111, 117–127.
• Florack, A., Friese, M., & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20, 193-204.
• Florack, A., & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43, 626-632.
• Florack, A., Ineichen, S., & Bieri, R. (2009). The impact of regulatory focus on two-sided advertising. Social Cognition, 27, 37-56.
• Florack, A., Koch, T., Haasova, S., Kunz, S., & Alves, H. (2021). The differentiation principle: Why consumers often neglect positive attributes of novel food products. Journal of Consumer Psychology, 31(4), 684–705.
• Florack, A., Piontkowski, U., Rohmann, A., Balser, T., & Perzig, S. (2003). Perceived intergroup threat and attitudes of host community members towards immigrant acculturation. Journal of Social Psychology, 143, 633-648.
• Florack, A., & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology & Marketing, 23, 741-755.
• Florack, A., Scarabis, M., & Bless, H. (2001). When do associations matter?: The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37, 518-524.
• Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40(3), 1248–1259.
• Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142(3), 763–773.
• Glaser, M., Reisinger, H., & Florack, A. (2024). You are my friend but we are from different worlds: Actor type effects on audience engagement in narrative video advertisements. Journal of Advertising, 53, 568-587.
• Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49(4), 699–705.
• Kunz, S., Haasova, S., Pivecka, N., Schmidt, J., & Florack, A. (2023). Food is all around: How contexts create misbeliefs about the health–taste relationship. Psychological Science, 34(5), 568-580.
• Laaber, F., Koch, T., Hubert, M., & Florack, A. (2024). Young people’s digital maturity relates to different forms of well-being through basic psychological need satisfaction and frustration. Computers in Human Behavior, 157, 108077.
• Matser, C. I., van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack, A., Hannover, B., & Rossier, J. (2010). Asymmetrical international attitudes. Applied Psychology: An International Review, 59, 143-158.
• Piontkowski, U., Florack, A., Hoelker, P., & Obdrzalek, P. (2000). Predicting acculturation attitudes of dominant and non-dominant groups. International Journal of Intercultural Relations, 24, 1-26.
• Piontkowski, U., Rohmann, A., & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5, 221-232.
• Ramelli, M., Florack, A., Kosic, A., & Rohmann, A. (in press). Being prepared for acculturation: On the importance of the first month after immigrants enter a new culture. International Journal of Psychology.
• Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of discordant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany. International Journal of Intercultural Relations, 30, 683-702.
• Samochowiec, J., & Florack, A. (in press). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations.
• Scarabis, M., Florack, A., & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23, 1005-1036.
• Serfas, B., Florack, A., Büttner, O., & Vögeding, T. (2017). What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. Motivation Science, 3(1), 1–18.

Other Publications:

• Florack, A., Scarabis, M., & Gosejohann, S. (2005). Regulatory focus and consumer information processing. In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), Applying social cognition to consumer-focused strategy (pp. 235-263). Mahwah, NJ: Erlbaum.